SalesNexus - Contact Management Solutions

Ensuring Delivery of Your Email Blasts – Over 300 Spam Words to Avoid When Sending Email Marketing

2009-09-02T21:32:00.000-07:00

SalesNexus announces the publication of over 300 words and phrases that should be avoided in email marketing to ensure emails are not caught in spam and junk filters.

Authored by Steven Greene, SalesNexus’ Marketing Services Director, this list of words to avoid in emails is available on the SalesNexus website. View Spam Words List here: http://www.salesnexus.com/spamwords.php.

"Email Marketing is very popular. It’s affordable and effective. Most marketers agonize over the copy within the email however, if your emails never make to your customers' Inbox, it can kill a campaign.", says Greene. "Every small business has its own spam filter software and every email client has its own junk filter techniques. Navigating that maze to get your email delivered is way to complex for most small businesses."

SalesNexus' recent ebook, "Email Marketing – The Only Bailout Your Business Needs" (http://www.salesnexus.com/lp/lp-email_marketing_bailout.php) walks small business owners through simple steps to creating email marketing campaigns that deliver results with minimal investment.

SalesNexus conducted online workshops full of examples in creating email campaigns that get results. Video recordings of the email marketing workshops are also available on the SalesNexus website (http://www.salesnexus.com/democenter/thankyou_email_mark_webinar.php).

The hundreds of workshop participants requested examples of words and phrases that are likely to cause emails to get caught in spam and junk filters. Greene responded with his Spam Words list.

SalesNexus (http://www.salesnexus.com) is a privately held company based in Houston, Texas. Founded in 2002, SalesNexus helps businesses increase their sales through web based contact management and online CRM combined with robust email marketing features.

SalesNexus
2855 Mangum, Suite 570
Houston, Texas 77092
(800) 862-0134
sales@salesnexus.com
http://www.salesnexus.com/freetrial.php

Email Marketing Workshop and eBook Free – Get the Incredible SalesNexus Email Marketing Offer Now

2009-08-26T21:36:00.000-07:00

SalesNexus announces the long awaited email marketing workshop absolutely free for all registrations of the SalesNexus eBook – “Email Marketing – The Only Bailout Your Business Needs”.

Follow up to the tremendously successful eBook
SalesNexus held an online Email Marketing Workshop in which one lucky SalesNexus customer was selected to have a complete email marketing campaign created for them. SalesNexus selected Parson Environmental to work with Steven Greene, SalesNexus Director of Marketing Services, to create an email campaign to generate more sales affordably. Download the free eBook: http://www.salesnexus.com/lp/lp-email_marketing_bailout.php.

Parson Environmental received SalesNexus’ Email Campaign Creation Package, retail price of $1,995.00, at no charge. Parson will use robust SalesNexus email marketing automation to automatically send this 5 email campaign to new prospects.

Mike Farruggia of Parson Environmental says “We are feeling a little like we won the lottery! We are excited about the services we won attending one of SalesNexus webinars. With the help of SalesNexus marketing services we can already see a professional email campaign being created. We can’t wait to see the full power of SalesNexus. The professionalism and know how you and Steve Greene have is evident already. Steve listened and understood where we want to go with an email marketing campaign. We are sure our objectives will be met.”

SalesNexus Email Marketing Workshop featured a detailed breakdown of Parson Environmental’s objectives, development of strategy and in depth analysis of the finer points of creating emails that get results.

The entire recorded workshop is available for viewing online on SalesNexus’ web site for all who download the eBook.

The workshop was peppered with priceless pointers and tips from Steven Greene. “Email Marketing delivers $50 in revenue for every dollar spent, compared to $9 for most other marketing media. Its does not have to be difficult for a small business to leverage this incredibly powerful marketing tool, in our workshop, we provide a road map to growing sales with email marketing quickly and affordably” says Greene.

SalesNexus
2855 Mangum, Suite 570
Houston, Texas 77092
(800) 862-0134
sales@salesnexus.com
http://www.salesnexus.com/freetrial.php

Client Touches - Post-Sell, Up-Sell and Retain – The Truth Behind Retaining Your Customers

2009-08-13T21:16:00.000-07:00

It’s more profitable to sell existing customers than to acquire new customers. Of that’s course true, and if it makes sense to engage new prospects (with email) it actually increases your company’s good-will with existing customers.

Best of all, if creating a campaign that’s truly engaging to prospects can seem daunting, providing useful information for your customers can be downright easy. After all, you’re an expert at doing what you do. There are countless tips and tricks that can help your customers get more value out of what they’re buying from you. These are a great place to start. You probably have documentation that you’ve spent lots of time and money preparing to guide your customers through the use of your products and services. Of course, your customers probably don’t read it all. They wait to need a specific piece of information, then go looking for it. A well timed email campaign can highlight crucial tips at just the right time.

First Post-Sell
The art of the “post-sell” could be a book unto itself. In short the idea is to help your customer avoid “buyer’s remorse”. The natural human process of questioning one’s decision can be an opening for canceled orders. The most important objective in post selling is to express your gratitude for your customer’s business by reconfirming your commitment to deliver on your promises to them. A simple thank you email is a good start. However, you can assure the customer that they’ve made the right decision best by reminding them why they bought.

Up-Sell
Of course, selling more to existing customers IS very profitable. There are surely additional options or upgrades to what has been purchased. You may feel that you reviewed these options with the customer thoroughly during the sales process but, don’t assume that their decision not to purchase those options at the time meant they don’t want and need them. Very often, it just means that the initial purchase was enough of a leap for them. They don’t know what they don’t know. Now that they’ve purchased the basic product and are beginning to implement or use it, they’re seeing more clearly how your additional products and services could benefit them.

Retain
Of course, whether you sell your customer anything else or not, you want to keep their business and ensure they’re pleased with their purchase. A great way to strengthen a customer’s bond with your company is to let them have some input. A simple survey can be very valuable in showing the customer you care about their opinions are experience with your company and helping you improve your company’s offerings. Read the article: http://sellsellsell.salesnexus.com/2009/06/15/client-touches-post-sell-up-sell-and-retain.

SalesNexus
2855 Mangum, Suite 570
Houston, Texas 77092
(800) 862-0134
sales@salesnexus.com
http://www.salesnexus.com/freetrial.php

SalesNexus CRM Helping You Navigate the Road to Success - 2009 The Year of Email Marketing

2009-08-08T22:10:00.000-07:00

“2009 is indeed the year of email marketing! Early this year we began to hear email marketing brought up as an affordable marketing avenue that would find greater popularity due to the economy” say’s Craig Klein of SalesNexus.

It just so happened that SalesNexus had decided to make Email Marketing our #1 development priority for 2009. So far, we’ve already upgraded our email server backend technology, released new opt-in/opt-out management and a library of 50 pre-designed email templates included in each subscription. Before the end of 2009, we plan to release open and click through tracking, analytics and dynamic campaigns that change for each contact based on their individual behavior. Email marketing tips and tactics: http://sellsellsell.salesnexus.com.

Email Marketing - The Only Bailout Your Business Needs
So, in June, we released "Email Marketing - The Only Bailout Your Business Needs". Its been a huge success! This last Tuesday, we held an Email Marketing Workshop in the form of a webinar. We selected one lucky SalesNexus customer and worked with them to develop the strategy, the content and the actual emails so that all workshop participants could see the entire process live in action.

Wow! We got some tremendous feedback. It seems the vast majorities of small businesses have very high hopes for initiating their own email marketing campaigns but, really don’t know where to start.

Then today, I saw a tweet about a marketing survey. Be sure to check the survey out here. According to the survey, Email Marketing is one the top marketing methods by budget and expectations.

• 80% said Email is the strongest performing marketing channel they have.
• 54% said they plan to increase their email marketing budget this year.
So much promise; but from the experience with our webinar, there is so little know how.

Here’s the good news...
Email Marketing is not hard. The concepts and skills required to be very successful driving sales results through email marketing are simple. Some are counter-intuitive though.

We’re going to hold our webinar again - at a date to be disclosed later - to be sure we get this information out there for everyone.

In the meantime, take a look at our Marketing Services page and reach out to my good friend Steven Greene. He’ll be happy to discuss your needs with you and point you in the right direction.
Then get started. Don’t worry if you’re not Shakespeare. You’re an expert at what you do. Put that expertise in emails and send them to people that will value it. You’ll be surprised how things take off after you take the first couple of steps.

SalesNexus
2855 Mangum, Suite 570
Houston, Texas 77092
(800) 862-0134
sales@salesnexus.com
http://www.salesnexus.com/freetrial.php

Contact Management Software (CRM) That Is Better Than Act and SalesForce CRM - Try It Free

2009-08-01T21:24:00.000-07:00

SalesNexus introduces a complete online contact management solution for organizations to share information online and become more efficient and automated. Try it for yourself; SalesNexus really is better than ACT and SalesForce CRM.

Access Your Data, Anytime, Anywhere in Real Time
No matter where you are, from virtually any computer you can login to SalesNexus and never miss a beat. Access your contacts, documents, proposals, calendar, notes, and more. Get your free trial today: http://www.salesnexus.com/freetrial.php..

No Syncing! Collaborate and Share Data Effortlessly
With SalesNexus, everyone uses one central database. No more frustration trying to sync, writing over each other’s files and records, or having out-of-date data.

No Software or Hardware to Buy… Ever!
Since SalesNexus is completely web-based, there is no expensive software or server hardware to buy or maintain. This means significant cost savings and fewer burdens on your IT resources.

We Scale to Fit Your Business
Your business is unique. SalesNexus makes it easy to fit the SalesNexus system to your unique business processes. No need to change your processes to fit the technology!

Contact Management Features
• Share contacts
• Calendars
• Notes and documents effortlessly

Sales and Marketing Features
• Create and Store Proposals
• Estimates, Quotes
• Sales Sheets
• Embed sales scripts and create powerful, auto responder campaigns that nurture leads and clients.

Pipeline and Activity Reporting
Easily track the sales pipeline and activities of individual sales reps and the team as a whole. Create customized pipeline stages and reports to suit your specific needs.

Intelligent Sales Design and Workflow
SalesNexus was designed by veteran sales pros, not engineers. It is setup around best practice sales and marketing processes so you can focus on capturing new leads, and moving them through the funnel, tracking your progress the whole way.

Robust and Always Up-To-Date Reporting
You don’t have to wait for your field reps to ‘sync in’. Create, view, and export the reports that are meaningful to you using our easy-to-use report wizards.

SalesNexus
2855 Mangum, Suite 570
Houston, Texas 77092
(800) 862-0134
sales@salesnexus.com
http://www.salesnexus.com/freetrial.php

7 Hidden Costs Most CRM Companies Will Not Talk About When Selling Their Online CRM Systems

2009-07-20T19:57:00.000-07:00

When it comes to CRM systems it doesn’t matter if they are hosted, online, web-based or Software as a Service (SaaS) Contact Management or CRM systems, all are a hot trend in managing sales and marketing for any business.

Great reasons why most businesses are moving towards CRM systems
● Scalability: How well any system fits within your existing technology.
● Low requirements: Lower resource needs for internal IT infrastructure and expertise.
● Lower total costs: Online CRM systems generally save your company money and resources when compared with locally installed systems.

“Recently, I have been stunned at what I’ve learned about the things many vendors aren’t telling you about what it really costs to reach your goals with an online contact management or CRM system”, says Craig Klein, CEO of SalesNexus.com. “We’ve put together a list of hidden costs and unpleasant surprises you need to be aware of and questions you need to be sure and ask the vendors you consider”.

Migrating Existing Data - Importing this data is NOT included in the setup of most online contact management or CRM systems. You will probably have two options – import a simple spreadsheet of basic contact data (names, phone numbers, emails and addresses) yourself or pay a 3rd party consultant the vendor will connect you with. Cost: $1,500 plus.

Database and Screen Customization - In order to get your team to use the system consistently, you’ve got to make it fit your business and their workflows. Believe it or not, most vendors limit the number of additional fields you can add to the database and give you almost no control over where those fields are placed on the screen. Again, if you want to get this right, you’re likely to be connected with 3rd party consultants. Cost: $2,000 plus.

Standard vs. Premium Support - Unfortunately, many CRM vendors will not take support calls or only commit to a 48 hour response time. I don’t know about you but, when I need answers to keep my sales team running, 48 hours it too long. Some vendors, including Salesforce.com, offer “Premium” support as an option. Cost: $160.00 per user, per year or more.

Contract Term - The most common contract for online contact management and CRM vendors is one year. Guess what, once you’re in, you can’t get out. You pay up front for the year and you can’t get a refund if you want out. Cost: $624.00 per user, per year.

Getting Your Data Back - In many cases, all you get is a bunch of SQL database tables or several separate excel files. Then you’ll need a skilled database technician to make it useful again. Cost - $1,500 plus.

Configuring and Sending Emails - Many contact management or CRM systems now offer the ability to “blast” emails to a list of contacts. However, there are normally limits on how many you can send. You can’t send over a certain amount at one time (as low as 100) and there’s a cap on the total number sent in a month. Cost: $0.25 per email (time and resources).

Receive a free complete breakdown of the hidden costs when purchasing an online CRM and specific questions to ask potential vendors – Download “7 Hidden Costs of Online CRM”.

SalesNexus
2855 Mangum, Suite 570
Houston, Texas 77092
(800) 862-0134
sales@salesnexus.com
http://www.salesnexus.com/freetrial.php

CRM Fit to Your Unique Business with the SalesNexus CRM Customization Package

2009-07-14T20:58:00.000-07:00

Your business is unique and SalesNexus is focused on tailoring our CRM technology to fit your unique business processes, you don’t need to change a thing! Call SalesNexus before you buy any CRM solution 800-862-0134.

The right CRM software to fit your business
Most online CRM providers, including Salesforce.com, offer appealing dashboards and management analytics but, there are only two ways to really make them work in your world. Either you make modifications in your business workflows to ensure you’re pressing the right buttons in the software or you spend hours and hours and thousands of dollars customizing the software to fit your business. Due to the complexity of this CRM customization process, many companies are forced to hire a 3rd party VAR (Value Added Reseller) to assist, at significant additional expense. Busy? No problem we’ll call you: http://www.salesnexus.com/freetrial.php.

Don’t waste time and money tinkering with software
The folks at SalesNexus know that you can’t change your business to fit software and you can’t waste time and money tinkering with software. That’s why they’ve made it easy and affordable with their new Customization Package. SalesNexus will spend time with you to understand your business and then customize the SalesNexus Online CRM to fit your business and the unique way you market and sell.

With SalesNexus, there are no outside, 3rd party VARs to pay. Just spend an hour or so with a SalesNexus Success Team member and they’ll set it all up for you.

SalesNexus PRO subscribers receive a comprehensive import of existing data and initial customization of database fields at no additional charge. Busy? No problem we’ll call you: http://www.salesnexus.com/freetrial.php.

Comprehensive Customization Package
● 1 hour Requirements Discovery Call - you tell us what you need and we ask the tough questions to be sure we get it right.
● SalesNexus creates fields in your database to fit your needs including drop drown lists and screen layout.
● SalesNexus creates an email template based on your website look and feel that you can use to create as many email templates as you need. All you have to do is add the text.
● Dedicated Instructor Led Training Webinar for your team - we teach your team to use your customized database to do their jobs.
● Price: $499.

The company has earned a strong reputation among its loyal customers and partners for its commitment to delivering reliable and secure solutions that enable companies to become better sales organizations through value-added customization, training, and support.

SalesNexus
2855 Mangum, Suite 570
Houston, Texas 77092
(800) 862-0134
sales@salesnexus.com
http://www.salesnexus.com

Email Marketing The Only Bailout Your Business Needs ... Free Sales Nexus Email Marketing eBook and Webinar

2009-07-10T20:14:00.000-07:00

SalesNexus announces the pre-publication of a comprehensive guide to email marketing. It is available free for a limited time. By SalesNexus CEO, Craig Klein, eBook download: http://www.salesnexus.com/lp/lp-email_marketing_bailout.php.

Small Businesses who watch on the sidelines as banks and Fortune 500 companies receive government bailouts to support them through tough economic times must find creative ways to market their businesses while reducing spending.

The Only Bailout Your Business Needs
Authored by SalesNexus CEO, Craig Klein, and Steven Greene, SalesNexus’ Marketing Services partner, “Email Marketing - The Only Bailout Your Business Needs” (eBook download: http://www.salesnexus.com/lp/lp-email_marketing_bailout.php) walks small business owners through simple steps to creating email marketing campaigns that deliver results with minimal investment.

“Email Marketing is very popular during the recession because it is inexpensive. In our online CRM business, many businesses want to start marketing via email but, are not comfortable writing the emails themselves. We hope to show businesses how to create email campaigns that get results without wasting time and money.” says Klein.

Nurturing leads and existing clients
The pre-publication eBook is now available free to registrants on the SalesNexus website. Beginning by de-mystifying the CAN-SPAM legislation that regulates how marketing emails can be sent, “Email Marketing - The Only Bailout Your Business Needs” also focuses on nurturing leads and existing clients with email marketing.

The book clearly demonstrates how to automatically and consistently stay in front of prospects so your company gets the call when they are ready to purchase. “It’s not the prospects that you encountered last week that need attention, everybody follows up on those. The prospects that came to you months ago are where many businesses miss sales and profit opportunities”, says Greene.

Don’t miss this exclusive webinar hosted by Klein and Greene
SalesNexus will host a webinar on July 28, 2009 in which Klein and Greene will create a winning email campaign for one lucky registrant! All who download the ebook will be invited to the webinar.

SalesNexus (www.salesnexus.com) is a privately held company based in Houston, Texas. Founded in 2002, SalesNexus helps businesses increase their sales through web based contact management and online CRM combined with robust email marketing features.
eBook download link: http://www.salesnexus.com/lp/lp-email_marketing_bailout.php.
Webinar Registration link: https://www1.gotomeeting.com/register/681984352.

SalesNexus
Craig Klein
2855 Mangum, Suite 570
Houston, Texas 77092
713-862-0001 x112
cklein@salesnexus.com
http://www.salesnexus.com

SalesNexus Takes on SalesForce for the Growing Market Share as an (SaaS) Online CRM Provider

2009-07-04T21:00:00.000-07:00

Considering a web based contact management system or online CRM? Then you may have heard of SalesNexus.com. Much like (our more expensive) competitor Salesforce, SalesNexus offers a complete online SaaS (Software as a Service) CRM system.

SalesNexus has grown to meet the increasing needs for online CRM
The best kept secret in the online CRM or web based contact management market is SalesNexus.

Here are four reasons to buy SalesNexus instead of Salesforce
1. Import and Customization Included:
SalesNexus ’ PRO subscription includes complete import of your ACT! contact management database including Notes, Activities, Sales Pipeline and Custom Fields. If you don’t have an ACT! Database, SalesNexus will import an Excel contact list for you and create custom fields to match the data in your import file at no additional charge. With Salesforce, you’ll have to do all this yourself, which may involve purchasing additional software and certainly some of your valuable time.

2. Competitive Pricing: SalesNexus PRO subscription has similar features to Salesforce’s Professional Edition but, SalesNexus PRO is 30% less expensive.

3. Rich features like Email Marketing are Included: both SalesNexus and Salesforce allow you to create mail merge email templates to send out to your prospects and customers via the online CRM. However, Salesforce limits you to a certain number in a day. With SalesNexus, there is no limit to the number of emails you send out. Plus, if you want robust email marketing capabilities like automated opt-in/opt-out management and management of different subscription lists for different audiences, Salesforce would have you spend more money with a 3rd party partner and move data back and forth between your CRM or contact management system and the email marketing provider. With SalesNexus, this is all included in the basic subscription with no additional per month or per email charges.

4. Exceptional customer support: SalesNexus offers the most responsive support in the web based contact management or online CRM industry. Support response and resolution times are published on the support web site at: http://www.salesnexus.com/support.php. Most issues can be resolved within minutes. With Salesforce, they will only commit to respond to your support request within 48 hours. If you want faster service, you have to pay additional.

Of course, there are other differences between SalesNexus and Salesforce. To get a good understanding of how the SalesNexus web based contact management system compares with Salesforce, see a detailed breakdown here: http://www.salesnexus.com/betterthansalesforce.php, or contact a SalesNexus sales representative.

SalesNexus
2855 Mangum, Suite 570
Houston, Texas 77092
(800) 862-0134
sales@salesnexus.com
http://www.salesnexus.com

Getting Started with Email Marketing – Get the Tools You Need From SalesNexus Today

2009-06-29T20:33:00.000-07:00

Craig Klein, CEO of SalesNexus, releases fifth installment in the “Email Marketing - The Only Bailout Your Business Needs” e-Book, Getting Started with Email Marketing – Gathering Your Contact List, Even If You Don’t Have a Contact Management System.

The hardest part after participating in a seminar or webinar, taking a course, or just reading an e-book is distilling everything down to an actionable agenda and applying the information to your business. It always seems that the examples given in the material don’t directly apply to your particular situation.

Do something ... even if you don’t do it 100% correctly
You will get started on a new path that leads to positive results. The first piece of this puzzle is to gather the people who have touched your business in some way. These are the people who touch your business by calling, requesting information, responses to advertising or mailers, visiting a physical location or hitting one of your web pages.

If you’ve got sales contacts and customer names in a CRM system or Contact Management System, then great! You’ve got your prospect list together already!
Even if you don’t have a contact management system in place yet… can’t find all the contacts from the last couple of years… or don’t have contact capture pages (squeeze pages) built for your web site yet, you can still begin the process.
Good places to start gathering your sales contact list:
- Accounting records - as we’ve discussed, your existing customers can be a great place to begin email marketing.

- Sales Contacts - you should be able to gather together the contacts your sales team has accumulated in their personal email program, address book software or PDA.

- Business Cards - buy a “CardScan” system at the local office supply store. It scans your business cards and converts the image into an excel file of names, phone numbers and email addresses.

The important thing to remember is that this is a relationship building endeavor. Nothing else... You should start right now with the contacts you have under your control…. whether it is five… or five thousand.

If your target audience can be identified by industry, size of business or other demographic criteria, then you should be able to purchase a list of contacts. Obtaining lists including email addresses can be difficult and expensive. You can also advertise your “offer” on other web sites that may target a similar market. Start simple and small and keep your budget as low as possible. The point is to get started as quickly and simply as possible. Once you’ve gotten things underway and have seen some results, you’ll be able to make smart decisions about how much to invest.

SalesNexus
2855 Mangum, Suite 570
Houston, Texas 77092
(800) 862-0134
sales@salesnexus.com
http://www.salesnexus.com

ACT and Outlook Are Holding Your Business Back – SalesNexus Shows You How

2009-06-15T20:55:00.000-07:00

The most important message you need to know now is... If you cannot provide answers and solutions quickly enough, your customers will find someone who works at their pace. There is tremendous potential locked up inside your business.

Unlock the power of your business today, without busting the budget!
∙ The power to grow beyond your wildest dreams.
∙ The power to take the competitive high ground away from your competitors.
∙ The power to make every day a pleasure instead of a struggle.

Where is this power? Why is it locked up? How do I unleash it?
If you’re ready to face the truth about your business and take your sales and service capabilities into the stratosphere, then please read on!

Every single day things are changing. They’re getting faster and faster and you’re wading through more and more information. Read the entire report: http://sellsellsell.salesnexus.com/act-and-outlook-are-holding-your-business-back.

The same thing is happening to your customers. They want answers now! They’re overloaded with information they can’t use. They need reliable partners that can give them specific, useful information quickly, on demand.

The most important message you need to know now...
If you cannot provide answers and solutions quickly enough, your customers will find someone who works at their pace. Each customer has their own unique pace and sure, there are some that like to take their time but, that group is getting smaller.

To attract and retain customers today, you need to gear your organization to respond at lightning speed. Read the entire report: http://sellsellsell.salesnexus.com/act-and-outlook-are-holding-your-business-back.

A few years ago, it may have been OK to say to a customer “Your sales rep is not in right now. I’ll have to pass your question on to him and ask him to get back to you this afternoon”. It is not OK to make your customer wait anymore.

Remember – this same thing is happening in your customer’s business. Imagine that you’re customer has just been through a transition designed to provide more information to their customers via online resources and faster response times to customer inquiries. Then you explain to her that no one in your organization can answer their question except her sales rep, and they’re on a plane or on vacation.

SalesNexus
2855 Mangum, Suite 570
Houston, Texas 77092
(800) 862-0134
sales@salesnexus.com
http://www.salesnexus.com

The Secret … Lead Nurturing How To Automate The Process While You Sell More - SalesNexus CRM

2009-06-08T21:57:00.000-07:00

Building Personal Relationships While Reaching Out To Prospects via Email is the third installment of the SalesNexus E-Book titled “Email Marketing - The Only Bailout Your Business Needs” written by SalesNexus owner Craig Klein.

In the previous two chapters, Klein discusses the blocking and tackling of email marketing, with highlights including how to stay on the right side of the law, how to create emails that won’t annoy your customers and how to provide valuable information to your contacts via on-going emails. Get the entire E-Book FREE: http://www.salesnexus.com/lp/lp-email_marketing_bailout.php.

Next… the big pay off! In this chapter, we’re going to show you how to create an automatic cash machine with a mind blowing ROI. That’s because you really already have all the pieces you need! We’re going to show you how to leverage the assets you have and increase sales and the bottom line!

Let’s take inventory of what we have:
1.) Leads, Prospects and Customers
The ones that have already had contact with your customers and the ones that will in coming weeks and months. Whether you advertise on TV and Radio, send direct snail mail, advertise online or cold call, you’ve got months and years worth of names and email addresses of prospects and customers that you’ve had contact with in the past. Some bought something, some did not. In most businesses, just the fact that they came into the top of your marketing or sales funnel and gave you their email address indicates that they have a general interest in the kinds of things you sell.

2.) Valuable Information
As discussed in detail in our previous chapter, you have information that these people need to know in order to be more effective at their job, happy at home, healthier, etc.

So, all you need to do is to connect the people on your list with the valuable information you have and you will ignite more sales. No additional spending on advertising necessary!

The Big Payoff
Let’s calculate a typical example to see what sort of impact on sales this could have in your business. Imagine that you have 100 new prospects or leads every month. These are people filling out a form on your website, people you’re qualifying via a cold call, responses to direct mail or TV/Radio ads, etc. In most businesses, if you’re able to close 20% of these leads then you’re doing well. That’s 20 new customers each month. But what about the 80 leads that didn’t buy anything? What’s happening to them today? Unfortunately, most sales people stay focused on the "hot" new leads coming in and neglect following up with leads that came in last month. Get the entire E-Book FREE: http://www.salesnexus.com/lp/lp-email_marketing_bailout.php.

SalesNexus
2855 Mangum, Suite 570
Houston, Texas 77092
(800) 862-0134
sales@salesnexus.com
http://www.salesnexus.com

Automatically Mail Directly from Within SalesNexus - 10 Reasons to Make SalesNexus Your CRM Part 4

2009-06-01T20:45:00.000-07:00

SalesNexus has partnered with Sales Contacts, Inc., our trusted full-service fulfillment providers, to allow SalesNexus users to send sales letters, marketing materials and even products with a few clicks within SalesNexus.

Sales Contacts, Inc. (SCI) prints your letters, envelopes and other materials or warehouses your materials and prepares and ships for you on demand.

Imagine a complete campaign that emails the prospect telling them to expect your package in the mail, then SCI mails it, and then your sales rep gets an alarm to call the prospect on the appropriate day! Free Test Drive: http://www.salesnexus.com/freetrial.php.

From within Sales Nexus, schedule a mailing request and SCI takes it from there
∙ Create mail merge templates within Sales Nexus
∙ Lookup a list of contacts.
∙ One click to send the letters and contact information to Sales Contacts, Inc. for immediate printing and delivery to your specifications, or...
∙ Schedule multi step touch marketing campaigns and your letters are printed and delivered automatically on the appropriate date.

Sales Contact Inc.'s services include:
∙ Print on Demand.
∙ Direct Post Card Mailings.
∙ Personalized Post Cards.
∙ Personalized Prospect Fulfillment.
∙ Product Warehousing and Fulfillment.
∙ Large Quantity Shipments to sales representative or distributors.

Spur of the moment letters can be sent instantly, one at a time or in mass.

Collateral and printing specifications can be customized to meet your unique needs. Volume pricing is also available.

To learn more, visit SCI Fulfillment Services or to discuss your specific needs, please contact SCI at (636) 366-4977 or email interest@scifulfillment.com. Free Test Drive: http://www.salesnexus.com/freetrial.php.

Sales Nexus based in Houston, Texas, is one of the best kept secrets in the contact management (CRM) arena. The company, founded in 2002 by Craig Klein, a seasoned sales executive, is built on the premise that businesses win when their sales staffs implement best practices through efficient contact management.

Sales Nexus
2855 Mangum, Suite 570
Houston, Texas 77092
(800) 862-0134
sales@salesnexus.com
http://www.salesnexus.com

Won’t They Think I’m Spamming? - Email Marketing The Only Bailout Your Business Needs

2009-05-27T20:38:00.000-07:00

If you run a small business or run marketing or sales within a medium sized business, you’re going to remember this year. 2009 will go down in the history books as one of the most financially tumultuous years ever.

There seems to be a never ending parade of businesses going out of business! And whoever is left standing, including many prominent corporations, institutions - even state and local governments - are asking for bailouts.

With the sort of numbers the politicians are throwing around, you’ve surely found yourself wondering, “How can my business get some of that money or at least benefit from all these bailouts?” The trouble is that most small and medium sized businesses aren’t on any politician’s radar. If you wait for help… you won’t be around long enough to find out you’re not going to get any.

If you’re an entrepreneur, be entrepreneurial. Sometimes you have to create something out of nothing! Or at least take what you do have and make the most of it. Today that means squeezing the most sales out of the fewest marketing dollars. It’s crucial to structure your business so that every contact, prospect and lead is properly positioned to become a customer.

The good news is that all businesses have a gold mine right under their noses. Done right, mining that gold does not require a huge budget. In fact, Email Marketing is probably the least expensive marketing initiative you’ll invest in this year. But the rewards can be massive!

To fully comprehend the raw power of Email Marketing in your business, it helps to understand that the way we all buy things has changed radically with the growth of the Internet and the availability of information.

When you decide to buy a car, you’ve probably always done a bit of research, test driving, visiting various dealerships. Basically you shop around until you are ready to buy.

Traditionally, salespeople at car dealers pounce on every new customer that walks on the lot and try to close. They’ve got mouths to feed and quotas to meet. We all know the top car salespeople get your phone number and call you every few weeks to update you with information so that when you are ready to buy, you will turn to them. Read the entire article: http://sellsellsell.salesnexus.com/2009/05/26/wont-they-think-im-spamming.

Sales Nexus
2855 Mangum, Suite 570
Houston, Texas 77092
(800) 862-0134
sales@salesnexus.com
http://www.salesnexus.com

The SalesNexus Web Lead Responder is Better Than ACT Grabber … Way Better!

2009-05-22T22:07:00.000-07:00

10 Reasons to buy SalesNexus - Part 3, The SalesNexus Web Lead Responder allows marketing managers to see the exact leads generated from their search marketing. According to Craig Klein of SalesNexus “you can follow your search marketing campaigns all the way through the sales process“.

Connecting the dots, from web user to deal closure
Web Lead Responder connects leads by the keywords the user entered to search on any search engine and allows your marketing manager to track the sales process from start of your campaign all the way to the deal closure, correlating leads with their original source.

SalesNexus Web Lead Responder is MUCH easier and less costly to implement. With other systems there are difficulties and costs that you probably haven't considered yet. Most require complex code to be added to the customer's web page, usually by an expensive programmer.

Here are just a few challenges you may have with other systems
∙ Your website hosting provider may not be compatible with the code that your chosen vendor provides.
∙ You'll need to pay your webmaster to put the code in the web forms Re-design of the forms and code within may be required to make it compatible with the vendor's code - resulting in further costs paid to your webmaster.
∙ If you get leads from websites that are not under your control, then you can't add this code and you can't automatically capture the leads.
∙ There are limitations to the fields that can be captured. Many systems only let you capture standard fields like name, company, phone, email, etc. If your form has unique fields that you need to map to custom fields in your database, some systems won't support it, in most it’s very difficult to figure out and implement.
∙ When you create new forms, you have to repeat all of the above.

With SalesNexus, you don't have to change anything. Your form is already sending you an email when it’s completed. All you have to do is set a rule on your mail server to copy that email to a mailbox SalesNexus can access and your done. SalesNexus does the rest. More information: http://www.salesnexus.com.

∙ There is no limit to which fields can be captured or how many of them - we have clients with 100s of fields on the forms.
∙ There is no code to mess with or insert in your pages.
∙ If you get leads from websites that you're not in control of, we can capture those leads in the same way as above.
∙ Because it’s based on emails, Internet outages or your database going down do not cause you to lose leads. With other systems if the form calls the database and due to traffic or database problems or maintenance there is a communication problem, you lose the lead.

SalesNexus
2855 Mangum, Suite 570
Houston, Texas 77092
(800) 862-0134
sales@salesnexus.com
http://www.salesnexus.com

10 Reasons to Buy SalesNexus – Part 2 Store, Manage and Share Documents for Each Contact

2009-05-11T19:36:00.000-07:00

Craig Klein owner of SalesNexus gives reason number #2 of the top 10 reasons why SalesNexus is the most advanced Customer Relationship Management software on the market. Since it’s completely web based it’s also the best web based CRM.

If your company moves documents around the office for tasks such as editing and group collaboration, then your company is like most other companies in this day of immediate document transfer.

Craig Klein of SalsNexus draws the mental picture of a typical scenario where a project manager makes a request for a document used in a sales presentation from her sales team; the team emails the document to the project manager and explains in the email that they need the final document for the final presentation on Monday morning. Monday morning comes and no document, turns out the project manager never emailed the document back and is out sick for the day, and now they need to cancel the presentation because they don’t have the final document.

May sound far fetched but if you have ever collaborated in a sales environment you know how crucial it is to get your documentation back from your colleagues in a timely manner. Collaboration in any company is critical, it doesn’t matter if your colleagues are sitting in the same office or at an office in another state, being able to open global documents, edit and save them to a single location is a mission critical function.

Each contact in your database has its own documents folder so you can easily do all of the following:
∙ Upload multiple documents per contact, and store globally
∙ Open and edit documents from any location
∙ Save changes globally
∙ Quickly email documents to the contact using mail merge cover letters
∙ Collaborate on documents from multiple locations any where in the world

As a privately-held company, SalesNexus has grown steadily by staying focused on building the best web-based contact management system on the market for small- to mid- size businesses. The company has earned a strong reputation among its loyal customers and partners for its commitment to delivering reliable and secure solutions that enable companies to become better sales organizations through value-added customization, training, and support.

SalesNexus
2855 Mangum, Suite 570
Houston, Texas 77092
(800) 862-0134
sales@salesnexus.com
http://www.salesnexus.com

10 Reasons to Buy SalesNexus – Part 1 Automatic Email Marketing Campaigns

2009-05-04T20:56:00.000-07:00

Craig Klein owner of SalesNexus gives the top 10 reasons why SalesNexus is the most superior Customer relationship management software on the market, and since it’s completely web based it’s also the best web based CRM.

Reason #1: Automatic Email Marketing Campaigns...
• Easily create HTML emails and newsletters
• Send unlimited emails
• Create multi-step auto-responder campaigns - automatically sent as scheduled
• Manage email lists
• Segment and target emails
• Opt-In/Opt-Out automation - create and manage as many subscription lists as you need
• Track Opens - Coming Q3 2009
• Track Click Through rate - coming Q4 2009
• Personalize each email with mail merge fields
• No per email charges

The result of the automatic email marketing campaigns - an automated drip marketing machine, effortlessly moving new prospects down the funnel, educating and persuading them.

Touch Marketing You Can Afford
Stay in front of your clients and prospects automatically. Focus your time on high value, current opportunities while SalesNexus nurtures new leads and existing clients. All the IT hassles are our problem. You save money and time while your automated email marketing campaigns are strengthening relationships and creating new sales.

Start Using SalesNexus Today!
The best way to determine if SalesNexus might be right for you is to just go ahead and bang on it. There's no software to download or commitments to make. Just complete the form below and you'll receive login instructions to our completely web-based system. You'll be up and running in just minutes. Free Test Drive: http://www.salesnexus.com/freetrial.php

SalesNexus, based in Houston, Texas, is one of the best kept secrets in the contact management (CRM ) arena. The company, founded in 2002 by Craig Klein, a seasoned sales executive, is built on the premise that businesses win when their sales staffs implement best practices through efficient contact management.

SalesNexus
2855 Mangum, Suite 570
Houston, Texas 77092
(800) 862-0134
sales@salesnexus.com
http://www.salesnexus.com

Finding an Online Home for Your ACT! Database – SalesNexus Online CRM

2009-04-27T21:55:00.000-07:00

SalesNexus is the most cost effective web based CRM software solution available. And because its web based, there’s no software to install or hardware to buy. Your data is always in sync and best of all its available from any location in the world.

If that’s not enough to peak your interest, read this...
If you’re considering getting your ACT! Database online, you’re probably suffering from one or more very common frustrations:
∙ Trying to synchronize ACT! Databases is consuming too much time and breaking too often.

∙ You have remote team members who you’d like to “connect” with your ACT! Database.

∙ Recent ACT! Upgrades have created more problems than they’ve solved for you.

∙ Your fed up with the costs of keeping pace with ACT! Upgrades and maintaining the software and database internally.

These are very common challenges and the good news is that there are several offerings in the marketplace designed specifically to help you.

For the purposes of this discussion, let’s assume that you want your online move to retain the look and feel of ACT! and the basic capabilities you’ve come to rely on. You also want to find a solution that allows you to transfer ALL of your ACT! Data. (including Notes, History, Groups, Activities, Custom Fields, Custom Tabs, etc.)

Given these requirements, you’re options are:
∙ Purchasing ACT! for Web and running it on your server

∙ Purchasing ACT! for Web and having someone else host it on their server

∙ Migrating to a Hosted Contact Management service that supports complete ACT! data import and functionality

SalesNexus
(800) 862-0134
sales@salesnexus.com
2855 Mangum, Suite 570
Houston, Texas 77092
http://www.salesnexus.com

The Law of Attraction - Always Be Closing by Craig Klein of SalesNexus

2009-04-21T20:53:00.000-07:00

Craig Klein of SalesNexus discusses the classic sales advice of "ABC - Always Be Closing". But in a complex sale with several steps in the buying process, you’re always happy to dish out the next step in the process just so that you can get closer to the closing step.

How many of the clients you’re spending all that time and money on are buying anything? Not enough right? Your artillery is firing at any target they can find. There is no other way is there? Yes there is!

In the last installment of our "Double Your Sales in 2009", we covered how timing your presentations and proposals so that they’re not wasted on the wrong prospects can increase your close rate and boost your bottom line.

The idea is simple. Qualify the prospect aggressively early in the process. Then conserve your sales resources for the prospects that have a real shot of buying. But its a big switch. Most sales people use presentations and proposals as their initial hook. Of course putting those presentations together and coordinating the meetings is where most of their time goes.

If qualifying is about figuring out how the customer will cost justify your solution, then if you don’t have the answer yet, how do you decide what the best next step is?

What if you start by asking yourself what’s in it for you? I don’t mean the obvious size of the potential deal. I mean what do you get out of the next step? That’s the counterintuitive part. We’re talking about selling something here. You don’t get paid until the deal is closed. So, its not always clear how to quantify the return on the interim steps in the sales process. No one’s going to pay you to show up and give a presentation.

If your sales process is demo, needs analysis, proposal and close, then first of all, it should be needs analysis; demo, proposal and close (see Double Your Sales in 2009 installments 1 and 2). When you’re finishing up the needs analysis, you first decide if their needs justify your solution, then you ask yourself what the prospect can do to ensure that your demo has the desired effect. What’s that desired effect? THEY ask YOU for a proposal!

So what does your client need to do for YOU to be sure that the upcoming demo is a home run? In the case of a demo, they need to be sure that all the right players are there and they need to tell you what they need to see. Read the entire article: http://sellsellsell.salesnexus.com/2009/02/09/the-law-of-attraction-part-3-of-double-your-sales-in-2009

SalesNexus

(800) 862-0134
sales@salesnexus.com
2855 Mangum, Suite 570
Houston, Texas 77092
http://www.salesnexus.com

You Can’t Control External Events, If You Don’t Control Internally … SalesNexus A New Kind of CRM

2009-04-14T20:25:00.000-07:00

The axiom “What you measure, you can manage, what you can manage, you can grow” applies to any business process, sales is no exception explained Craig Klein of SalesNexus. This is the mantra many of us were chanting when web based CRM’s hit the market in the mid to late 90’s.

Current frustrations and 20/20 hindsight reveals that business leaders invested in the first CRM’s thinking they would solve problems. What a shock it has been to grapple with the fact that CRM’s brought with them a whole host of new problems.

To name a few:
∙ Sales pros push back from CRM’s that have a steep learning curve and require close attention to detail... after all, sellers’ talents are sales-related, and we are notoriously awful with detail.

∙ Managers push back from CRM’s because the reports aren’t helpful. They sure don’t help them manage sales teams and managers can “fudge” reports to get senior management off of their backs.

∙ Senior management has no time or budget to invest in teaching and learning cumbersome CRM’s to capacity
∙ Pre-designed reports just don’t meet your needs. As good as it sounds, you and I both know, one size does not fit all.

So, the hundreds of thousands of dollars invested in CRM’s quickly become useful only as a tax write off. Not an ideal ROI. Get the entire article is located at: http://www.salesnexus.com/PressReleases/SalesNexus_Reviewed_by_Top_Sales_Experts.php

Drum roll, please … enter the dynamic CRM company, Sales Nexus, a different beast altogether.

The concept is the brainchild of Craig Klein, who is an unusual combination: Electrical Engineer by training who did time as a sales manager, only to find that his passion has to do with breaking down the sales process into easily digestible, measurable components.

Because of his “previous life” in sales management, he is keenly aware of the challenges with CRM’s From both a sales and IT perspective Klein “gets” out-of the box CRM’s such as ACT! and web based systems such as SalesForce. That is why he is now able to introduce a system that can be easily maintained, with full-service customization to measure, manage, and grow your sales processes for success.

You no longer have to make your best practices fit anyone’s pre-designed parameters.
Get the entire article is located at: http://www.salesnexus.com/PressReleases/SalesNexus_Reviewed_by_Top_Sales_Experts.php

SalesNexus
(800) 862-0134
sales@salesnexus.com
2855 Mangum, Suite 570
Houston, Texas 77092
http://www.salesnexus.com

Calculate the Cost & Return of Your Sales Activities – SalesNexus CRM

2009-04-06T20:30:00.000-07:00

Like in any sales organization, your sales people probably spend too much time in the beginning stages of the selling process. Don’t believe me? Take 30 days and track what they do and how much they spend on various activities.

What if you took your list of sales activities and asked yourself what information about the customer or "qualifying characteristics" do you need to see in order to effectively take that next step? More information: http://www.salesnexus.com/lp/lp-double-your-sales.php

Every discrete step in your sales process requires time that you can never get back, and generates some sort of return, sometimes big, sometimes small.

Ultimately, your customer will work out his own unique way of quantifying the benefits they’ll expect to receive from the purchase. The trick is for you and your sales team to begin doing the same thing. At each step in the process, ask yourself “Is my investment of time and money in this activity likely to pay off for me?” Example: If the decision maker cannot attend the presentation, then you hold off until he can. More information: http://www.salesnexus.com/lp/lp-double-your-sales.php

Here is the road map that I’ve used successfully myself and with my clients that may help you start to think along these lines…
∙ List the most common business benefits that motivate your customers to purchase from you.

∙ For each of these potential benefits, imagine how the customer would expect to see that improve his bottom line.

∙ Establish a "typical" calculation that the customer could use to estimate the ROI for purchasing your product solely to reach that one business benefit. An example of this follows.

Hey, no one said this was going to be easy! But like anything, just start and take one step at time. It will get easier as you go. You could probably spend a couple of Saturday’s on this and have it down.

SalesNexus
(800) 862-0134
sales@salesnexus.com
2855 Mangum, Suite 570
Houston, Texas 77092
http://www.salesnexus.com

Time is Everything - Double Your Sales in 2009 SalesNexus

2009-03-31T20:14:00.000-07:00

You don’t send a proposal to a new lead you have never talked to right? You wouldn’t try to schedule a presentation with a company that just signed a multi-year contract with your competition either.

Some things in selling are obvious
Are you using a shot gun approach to selling? If a lead can fog a mirror, does your team run after him with all the artillery they’ve got?

Many more are not in fact they can be completely counter-intuitive
In the first installment of our "Double Your Sales in 2009", we discussed the art of knowing the difference between a lead and a truly qualified prospect that is worthy of your sales time. Click here to read "Qualify Early and Often" http://www.salesnexus.com.

Of course, the reason that knowing a "tire kicker" lead from someone who has a need and budget for your solution gives you the ability to focus your efforts in the right places and should lead to higher close rates and bigger deals. Plus, your sales team can manage a larger pipeline with better opportunities since they’re not wasting time chasing bad leads. Talk about improving the bottom line!

Clearly, the challenge is that it’s not always as simple as deciding that a lead is a qualified prospect and then breaking out your shot gun.

It might look something like this for a week:
Cold Calling or Initial Response to New Leads - 8 hours
Interviewing the Lead to Understand Needs - 8 hours
Phone/Email Work to Schedule Presentations - 6 hours
Preparation of Proposal - 8 hours
Phone/Email Work to Schedule Negotiation Meetings - 4 hours
Additional Rounds of Meetings for Presentations and Negotiations - 4 hours

Of course, we’d all love to have so many hot deals in final negotiations that things flip over. The thing is that there is a cause and effect relationship here that is not always obvious. Get more information: http://www.salesnexus.com.

SalesNexus
(800) 862-0134
sales@salesnexus.com
2855 Mangum, Suite 570
Houston, Texas 77092
http://www.salesnexus.com

The Law of Attraction - Part 3 of Double Your Sales in 2009 by SalesNexus

2009-03-22T20:13:00.000-07:00

Craig Klein President of SalesNexus wrote in the last installment of our "Double Your Sales in 2009", we covered how timing your presentations and proposals so that they’re not wasted on the wrong prospects can increase your close rate and boost your bottom line.

The idea is simple. Qualify the prospect aggressively early in the process. Then conserve your sales resources for the prospects that have a real shot of buying. But it’s a big switch. Most sales people use presentations and proposals as their initial hook. Of course putting those presentations together and coordinating the meetings is where most of their time goes.

If qualifying is about figuring out how the customer will cost justify your solution, then if you don’t have the answer yet, how do you decide what the best next step is? What if you start by asking yourself what’s in it for you? I don’t mean the obvious size of the potential deal. I mean what do you get out of the next step? That’s the counterintuitive part. We’re talking about selling something here. You don’t get paid until the deal is closed. So, it’s not always clear how to quantify the return on the interim steps in the sales process. No one’s going to pay you to show up and give a presentation.

The classic sales advice is "ABC - Always Be Closing". But in a complex sale with several steps in the buying process, you’re always happy to dish out the next step in the process just so that you can get closer to the closing step. More Information: http://www.salesnexus.com

The Law of Attraction
The tough part is to resist the temptation to say "YES" immediately when a prospect asks you to do the next thing in your process. Work on saying "Well, I may but, would you do THIS for me?" Clearly, that’s going to be a big change. What makes this approach difficult is precisely what makes it so powerful! Prospects are not used to hearing no or maybe from sales people. When you respond to their requests with questions about what they’re willing to do in turn for you, it completely sets you apart from your competition. It creates the impression that you’re someone who values their time. That makes you attractive to them!

SalesNexus
(800) 862-0134
sales@salesnexus.com
2855 Mangum, Suite 570
Houston, Texas 77092
http://www.salesnexus.com

SalesNexus the Best CRM System Introduces the Free CRM eBook

2009-03-17T20:15:00.001-07:00

Craig Klein President of SalesNexus offers the free CRM eBook for the most versatile online Customer Relationship Management System on the CRM market, specializing in Sales and Lead Tracking.

Say’s Klein “How many sales management books have you read?” I’m sure each of your sales representatives has at least a couple of sales guru books that they keep on their desk. A lot of time and money have gone into refining the skills of your sales team. But somehow, you have a feeling in your gut that when they hit the streets and start pressing the flesh, they fall back on instinct more often than not.

”Have you invested in sales training for your team?” asks Klein, In the first 3 installments of our "Double Your Sales in 2009", we’ve covered setting the "qualification bar" high enough that sales time is focused on the highest value customers and knowing the return on your investment in sales time and expense at each step in your process. Qualify Early and Often, the first installment: http://sellsellsell.salesnexus.com.

Following the guidelines laid out in the first three installments of "Double Your Sales in 2009" will result in stronger and deeper relationships with genuinely qualified buyers and produce more time left in the day so you can increase your sales pipeline. The problem is that you can talk about it in sales meetings until your blue in the face but old habits die hard. You’re not going to get seasoned sales reps to practice and refine new and some times counterintuitive techniques with nothing but a suggestion. More on SalesNexus CRM: http://www.salesnexus.com/lp/lp-double-your-sales.php

Say’s Klein about the most final part of chapter 5 of the free CRM eBook “The most crucial ingredient in your sales pitch to your sales team is resolve. No matter how well you’ve sold it to them, you have to be willing to say it’s an absolute job requirement. No if, ands or buts…””.

Get you free CRM SalesNexus eBook today: http://www.salesnexus.com/lp/lp-double-your-sales.php

SalesNexus CRM
(800) 862-0134
sales@salesnexus.com
2855 Mangum, Suite 570
Houston, Texas 77092
http://www.salesnexus.com

Free e-Book - Super Charge Your Sales Engine to Double Sales this Year! From SalesNexus

2009-03-10T20:08:00.000-07:00

Dramatically increase sales without hiring or firing anyone! Any animal needs a healthy diet. Sales animals eat leads. Are the leads that your sales team exists on making their commission checks and your business fat and happy? If not, our e-Book will show you exactly how to get more nutrition from the leads you have today.

Here's what to expect from the SalesNexus free eBook:
1. How not knowing the difference between a lead and a qualified prospect is costing you big bucks and what to do about it
- Specific questions to ask
- Simple steps to take to be sure your sales team qualified effectively

2. How to time your sales efforts to focus on the right prospects at the right time
- How to close more sales by saying no to some prospects

3. How to measure how many prospects are qualified and know whether the right sales actions are taking place at the right time
- Know when reps are spending too much time on the wrong prospects?
- See your pipeline of future sales objectively so you can get a useful forecast

4. How to hold your sales staff accountable without running off your top producers

5. How to super charge your sales engine without increasing expenses
- Easily optimize the fuel in your sales engine - your leads
- More information at: http://www.salesnexus.com/lp/lp-double-your-sales.php.

SalesNexus is online contact management built for sales people, by sales people
There’s is no reason that 2009 can’t be the best year you’ve ever had. Your selling process is about to turn into a high performance selling machine. Wasted time and money will be minimized and your sales team will be focused on the best possible opportunities more often.

Pour in the Jet Fuel - track the source of each lead and redirect marketing efforts and investments toward the lead sources that generating the most frequently qualified and close-able leads.

Double your sales in 2009… Get the FREE eBook from SalesNexus Now, anf turbo charge your sales engine today. 5 Simple steps that don’t cost a dime and anyone can take today! More information at: http://www.salesnexus.com/lp/lp-double-your-sales.php.

SalesNexus
(800) 862-0134
(713) 862-0001
sales@salesnexus.com
2855 Mangum, Suite 570
Houston, Texas 77092
http://www.salesnexus.com

Ask The Right Questions For Qualified Answers - ‘From Double Sales in 2009’ From SalesNexus.com

2009-03-04T20:36:00.000-08:00

Teaching your sales team to ask the right questions up front and refrain from delivering time consuming and expensive presentations and proposals to leads that don’t past the test. The good news is that it’s not really that hard to do. The hard part is being consistent. It’s easy to "fall in love" with a lead. They have a way of telling you what you want to hear. It’s up to you to hold your team accountable. When they fall in love with the wrong leads, it costs you and them money.

How SalesNexus.com does it…
We decide upon a set of questions that must be asked of every lead and the answers that are "qualified answers". Some are obvious like "Are you the decision maker?" etc. In fact that is the most important and most often neglected question. It’s easy to excuse the sales team. They’ll say "We can’t get in to see the CEO initially. We have to start with someone else and earn their trust so that they’ll help us get the CEO’s attention. Maybe so but, a staff engineer is not the decision maker. If you haven’t spoken with the decision maker, then there are many things you should be very careful about delivering during the sales process.

One way to identify these questions is to look at your customers. What do they have in common? Maybe they’re in a certain industry or region. Maybe they’re of a certain size. Maybe they all shared a similar challenge when they purchased from your business. When I talk to clients, I like to ask them "What are the 5 or 10 questions you ask every new lead?".

Once you’ve identified the questions, you’ll need to work on responding to the lead’s questions and requests when they aren’t giving you the answers you want. Develop low cost, simple ways for your team to give the lead a data sheet or brochure or price list that answers most of their questions. Most importantly, you’ll need to teach your sales team to say NO. The lead thinks she’s qualified. She’s going to ask "Can you send me a proposal?", "Can you come in for a demonstration?" and you’ll need to break some bad habits. Most sales people see it as their role to please the customer. It’s tough for them to say no. More information at: http://www.salesnexus.com.

There will be a period of trying things, learning and adjusting but, if you start trying, you’ll get better and better at it. The absolute most important step is to hold everyone accountable. Ask sales reps about the presentations and proposals they produced recently and ask them the qualifying questions. When they don’t have the right answers, tell them so. Keep a record of business trips, presentations, proposals, etc. done by each rep and sit down with them and decide which were really qualified and which weren’t. Remember, we’re talking about freeing up 1/4, 1/3, maybe even 1/2 of their time to focus on closing the best prospects and finding more prospects like them. This is in everyone’s best interest. More information at: http://www.salesnexus.com.

SalesNexus
(800) 862-0134
(713) 862-0001
sales@salesnexus.com
2855 Mangum, Suite 570
Houston, Texas 77092
http://www.salesnexus.com

Improve Your Bottom Line Immediately- ‘P2 Double Sales in 2009’ From SalesNexus

2009-02-23T20:32:00.000-08:00

At SalesNexus we’ve identified a series of 5 simple and inexpensive steps any business can take to super charge their sales engine quickly. This is part 2 in the series.

If you qualify well, or better said qualify accurately and do it up front, as a first step in your sales process, then you can minimize the time your team spends on leads that won’t buy and maximize the time they spend on leads that will.

So first let’s consider how big an impact better qualifying could have on your business first. Here are a few questions you’ll need to know the answer to:

∙ What are the crucial steps in the sales process? Examples - Set appointment, presentation, proposal, close
∙ How much time is typically spent on each step?
∙ How many new leads or prospects does each rep typically go through this process with in a given period (week, month, quarter...)?
∙ How many of them buy?

If you don’t have this information, ask your team to start making a list of every presentation, proposal, etc. that they do for about twice the length of your typical sales cycle. Then just crunch the numbers. More information at: http://www.salesnexus.com.

Here’s an example:
Let’s say a sales person typically works with 50 new leads each month and each decent lead typically gets a 30 minute phone call, a one hour presentation and a proposal that requires 30 minutes to create. Add to that all the calls and emails that go into coordinating meeting times and following up, trying to close and you’re easily up to 3 hours per lead or 150 hours per month. We’ll assume that you have a 20 % overall close rate so, that means 10 out of 50 leads buy. So it takes 15 (150 divided by 10) hours of sales time to get a purchase.

So, 80% of the folks that your team spends all this time on don’t buy. That’s 40 leads getting 3 hours each or 120 hours of sales time spent on leads for no return, every month. What if you just started asking the right questions up front and decided not to go on appointments until you get the right answers or at least to hold off on the presentation and proposal? Imagine that you could filter out 20% of the leads up front with a solid, simple series of questions that you use as the "bar" that leads have to get over before they "earn" your sales team’s expensive time?

Now, 20% of 50 leads is 10 leads x 3 hours amounts to 30 hours freed up each month! That’s almost a week of each sales person’s time! Obviously that’s significant. It lowers the time spent per sale from 15 hours to 12 hours. That can’t help but improve your bottom line! More information at: http://www.salesnexus.com.

SalesNexus
(800) 862-0134
(713) 862-0001
sales@salesnexus.com
2855 Mangum
Suite 570
Houston, Texas 77092
http://www.salesnexus.com

Qualify Early and Often - ‘Double Your Sales in 2009’ From SalesNexus.com

2009-02-17T20:08:00.000-08:00

At SalesNexus.com we’ve identified a series of 5 simple and inexpensive steps any business can take to super charge their sales engine quickly.

In this series we’ll highlight each step in the process one at a time:
● How not knowing the difference between a lead and a qualified prospect is costing you big bucks!
● Free for up days and days for your sales team to focus on their best prospects and clients.
● Improve your bottom line immediately! http://www.salesnexus.com

Your sales people’s time is valuable. You’ve probably have hired sales assistants to take paper work and other stuff off your sales staff’s plate. Because you want to help them focus their time on what? Selling of course! Working with customers, whether on the phone or in person, is where you want their time spent.

But it’s not that simple. If you’re in the food service business and I gave you a list of Realtors to call on, would you want your sales reps spending their time on the phone and meeting with those Realtors? Of course not!

To really super charge your sales performance, you have to take a close look at WHO your team is spending their time on. Don’t worry, this is not a sales pitch for changing your lead generation. This is much simpler than that.

The fact is that virtually every sales person spends too much time on leads that are not at all likely to purchase. They just don’t know how to tell the difference.

Qualifying leads is not a new concept. You’ve probably already spent a lot of time preaching to your team about it. But can you say that your team is good at qualifying leads? How many of your proposals go know where? How many of the face to face presentations your team gives lead to a long series of put-offs and no sale?

Why does this matter? Because just like you wouldn’t want your sales team wasting time with paper work and administrative tasks, you also don’t want to waste their valuable selling time on leads that aren’t going to buy! The key is to know the difference - QUALIFYING.

SalesNexus
(800) 862-0134
sales@salesnexus.com
2855 Mangum
Suite 570
Houston, Texas 77092
http://www.salesnexus.com

Double Your Sales in 2009! – SalesNexus.com Shows You How

2009-02-01T20:20:00.000-08:00

Get the SalesNexus Free e-Book. Turbo charge your sales engine today, www.SalesNexus.com shows you 5 simple steps that don’t cost a dime and anyone can take today! Super Charge Your Sales Engine to Double Sales this Year!

Dramatically increase sales without hiring or firing anyone!
Any animal needs a healthy diet. Sales animals eat leads. Are the leads your sales team is existing on making their commission checks and your business fat and happy? If not, our e-Book will show you exactly how to get more nutrition from the leads you have today.

Here's what to expect from the SalesNexus Free e-Book:

∙ How not knowing the difference between a lead and a qualified prospect is costing you big bucks and what to do about it
- Specific questions to ask
- Simple steps to take to be sure your sales team qualified effectively

∙ How to time your sales efforts to focus on the right prospects at the right time
- How to close more sales by saying no to some prospects

∙ How to measure how many prospects are qualified and know whether the right sales actions are taking place at the right time
- Know when reps are spending too much time on the wrong prospects?
- See your pipeline of future sales objectively so you can get a useful forecast

∙ How to hold your sales staff accountable without running off your top producers

∙ How to super charge your sales engine without increasing expenses
- Easily optimize the fuel in your sales engine - your leads

SalesNexus
Craig Klein
(800) 862-0134
(713) 862-0001
sales@salesnexus.com
2855 Mangum
Suite 570
Houston, Texas 77092

On Demand Contact Management Software with Plenty of Punch

2009-01-18T18:23:00.000-08:00

January 15th, 2009, Houston, Texas - Craig Klein President of SalesNexus introduces a complete online contact management solution for organizations that want to share information online and become more efficient and automated. Compare Editions http://www.salesnexus.com.

Access Your Data, Anytime, Anywhere in Real Time
No matter where you are, from virtually any computer you can login to SalesNexus and never miss a beat. Access your contacts, documents, proposals, calendar, notes, and more. Read an ACT Consultant's Opinions: http://www.salesnexus.com/article-get-act-online.php.

Contact Management Features
• Share contacts
• Calendars
• Notes and documents effortlessly

Notes, history, groups, custom fields, drop down lists, layouts, sales opportunities, activities. When you logon to http://www.salesnexus.com/switch.php for the first time, it’s just like logging onto your ACT! database again, except its online!

Integrating Web Leads into Your Sales Process Part 2

2009-01-05T21:07:00.000-08:00

Craig Klein, Founder and CEO of SalesNexus.com in a continuation of his two part series on successfully selling to leads that come through your website, continues the discussion on how valuable a web lead can be to you’re business.

“Someone that searches for a phrase related to your business to find your site has told you that they have a need before you ever pick up the phone!”, said Craig Klein, Founder and CEO of http://www.SalesNexus.com, a hosted online contact management service provider. Craig’s blog, http://sellsellsell.salesnexus.com! has become a valued blog and resource for business owners and sales executives.

“The trouble is you may find that you get many web leads that really need and want your products and services but, they’re more of a potential user or beneficiary than the person the company has given the authority to decide and spend the money”, said Klein.

This means you need to be aggressive about qualifying these leads early in the process. “I’ve seen lots of businesses spend money on their web sites and search campaigns just to overload their sales reps with leads that can never spend a dime”, said Klein. The good news is that it’s easy to do. Many times, just adding an additional input box to your web form can filter out the “tire kickers”… like Title.

You’ll also find that the lead’s “buying cycle” can vary greatly. Some are looking for something NOW. Others are investigating options that they can add into their budget for next year.

Bottom line, you need to have methods to be sure that your reps are qualifying the leads properly up front and allocating their time toward the most qualified leads with the potential to buy in the short term.

Good news! It can be extremely easy and time efficient to set up. More importantly, setting up a system to manage the qualification and follow up for incoming web leads can be like pouring rocket fuel in your sales engine.

Here’s a step by step guide:

1. Get a contact management system in which ALL new leads from ALL sources can be added.

2. If there will be more than 5 or 10 a day, be sure that when a web form is completed on your site, the lead is added to the contact management system automatically. Many vendors offer this capability at affordable prices.

3. Track the search that was performed. Again, many vendors offer this capability. As above, if your sales rep knows the specific search phrase that was used, they are empowered to quickly and easily qualify and assist the lead.

4. Add fields to your system that allow the sales rep to enter the answers to the top few qualifying questions directly into the database. Use standardized drop downs, etc. in order to keep data consistent and data entry fast.

5. Create lead nurturing systems for the leads that don’t qualify. This is key! If your sales rep has an easy way to be sure non-qualified leads are “touched” on the appropriate schedule, they’re much more likely to “let go” and avoid spending too much time repeatedly chasing the same old leads.

With a system like this in place, you can be assured that you’ll be able to measure the return on your investment in your web leads. You’ll be able to track the results by search words and phrases and their level of qualification. This information is crucial in optimizing things in the campaign itself. You’ll also be able to ensure that your reps are pursuing only those “worthy” of their time. You may want them to continue to prospect by cold calling, asking for referrals and other methods. You need to know that your reps won’t be overwhelmed with non-qualified web leads so that they can continue these productive activities. Of course, a system like this can help you measure and optimize these other prospecting efforts too.

Integrating Web Leads into Your Sales Process, Part 1

2008-12-27T19:19:00.000-08:00

Craig Klein Owner of SalesNexus talks about the integration of web leads into the sales process. Leads, leads, leads! Closing sales is all about the quality of the leads you acquire and how many of them you have.

Leads from your website can be the most valuable leads you have but, unfortunately, many companies do a terrible job of responding to web leads, said Craig Klein, Founder and CEO of SalesNexus.com, provider of hosted online contact management and CRM solutions, in a recent interview.

This is the first in a two part series on successfully integrating web leads into your sales process to grow your company’s sales.

“In all my years of hiring, training, coaching and firing sales people, I’ve seen entry level sales people set company records and perennial quota busters crash and burn based on the leads they’re chasing”, Klein said.

In most businesses, sales leads come from at least two or three sources. Unfortunately, most sales people treat all leads the same.

That simple fact can be killing your sales reps and holding your company back from even greater heights.

All leads are not the same. Obviously, referrals from existing clients are more valuable in general than a name from the list of folks that signed up to win the free drawing in your trade show booth.

But what about a lead from your website?
In many businesses where people visiting your site and filling out a form requesting info is not the most common source of leads, these “web leads” are treated as less valuable by the sales team. That’s in part due to the fact that a sales person will have more invested in obtaining a referral from their current client.

A web lead is actually one of the most valuable leads you could ever have in several ways!
A referral is someone that your current client believes could be interested in your products or services. The problem here is that your client probably is not the best judge of what makes a good prospect for you. They are also not likely to really know if their friend is actually in the market right now. They are more likely to just think that “they could use” your product or service.

A web lead on the other hand, has demonstrated their interest in your company by their own actions prior to your ever talking to them. They stopped doing what they do for a living to pull up Google and search for something related to your company. Depending on what your company offers, they probably weren’t just doing it for fun! Just by taking time to perform the search, they’ve demonstrated that they need something.

So, assuming that they have the money and authority to buy what you’re selling, then this is a great lead!

Craig Klein is CEO and Founder of SalesNexus.com, a leading online contact management system for small business sales teams. Craig’s a sales process guy. His passion is helping small businesses hire, train, measure and manage sales people through their sales process. Craig’s blog, Sell, Sell, Sell! has become a valued resource for business owners and sales executives.

Integrating Web Leads into Your Sales Process | by Craig Klein SalesNexus.com

2008-12-09T20:21:00.000-08:00

Craig Klein owner of SalesNexus (http://www.SalesNexus.com) talks about web generated sales leads, buying cycles and closing sales. “Closing sales is all about the quality of the leads you acquire and how many of them you have” Stated Klein in a recent interview.

Craig Klein exclaims; “In all my years of hiring, training, coaching and firing sales people, I've seen entry level sales people set company records and perennial quota buster’s crash and burn based on the leads they're chasing.”

In most businesses, sales leads come from at least two or three sources. Unfortunately, most sales people treat all leads the same.

That simple fact can be killing your sales reps and holding your company back from even greater heights.

All leads are not the same. Obviously, referrals from existing clients are more valuable in general than a name from the list of folks that signed up to win the free drawing in your trade show booth.

But what about a lead from you’re website?
In many businesses where people visiting your site and filling out a form requesting info is not the most common source of leads, these "web leads" are treated as less valuable by the sales team. That's in part due to the fact that a sales person will have more invested in obtaining a referral from their current client.

A web lead is actually one of the most valuable leads you could ever have in several ways!

Referrals, Trade Show leads, etc. differ from web leads greatly! They’ve gone looking for you so, assuming that they have the money and authority to buy what you're selling, then this is a great lead!

In our next post, we’ll show you
• What makes a web lead MORE valuable than a referral from your best client?
• How can you make sure you don’t waste your sales staff’s time with unqualified web leads?
• How should your sales team properly qualify web leads?
• 5 easy to implement steps to ensure your success in selling to web leads!

Tune in here for next post for your roadmap to web lead selling success. Get more information about
SalesNexus at: http://www.SalesNexus.com.